Hence, SMS marketing should be used in combination with other marketing channels. Simple follow-ups done by your business can help garner massive brand loyalty for your product/service. This works in two ways: you are engaging with your customers on social media and evaluating that engagement via SMS. Imagine you post a promotion on your social media and then follow up a day later by asking your customers if they saw that promotion on the social media platform. SMS + other marketing channels = enhanced customer experience Once your customers know your business, the verified badge, and the shortcode, you will find that they are more likely to interact with and respond to your messages. Using verified SMS ( which is an SMS that contains your brand image and a verified badge), you can directly interact with your customers and help cement their loyalty. With SMS you can build a reputation for your brand and amass a loyal customer base. As they are interacting with your business via an SMS, not only does it promote enhanced brand awareness, but it also helps your business stay relevant in the minds of your customers.Īs you are reaching customers on a more intimate level with a direct and instant approach, it is crucial to remember that your SMS reflects this via their context, branding, and tone. SMS allows you to create a deeper and more personal relationship with your customers. Personal touch and brand engagement Young woman reading a branded SMS on her smartphone in the street The bottom line is that SMS will help your business to connect with your customers instantly and much more effectively unlike any other channel including email. Even if your customer has it set up on the phone, they need to have a good internet connection and the notification also needs to show up, which means the chances that your message will be read instantly is drastically reduced. Your customer has his phone in his hand, whenever he gets a notification for an SMS, he quickly opens and checks it out, and would also immediately interact with it if it’s something he’d find useful/engaging. Both of them would definitely be read, however, the likelihood of your customers actually interacting with them wildly differs. Imagine sending your customers an email and an SMS. SMS automatic reply to help customers instantly. Instant and direct reach Instant customer service SMS reply. With this in mind, you can now create SMS and marketing campaigns that will be exceptionally effective. Quick Tip: To ensure an even higher open and engagement rate, all you need to do is make your SMS conversational by focusing on your customers’ needs and not on your business. With the highest open rate compared to any other channel of marketing, you would be enjoying a lot of customers who actually read, interact, and engage with your business. The following are the many ways SMS marketing will help your business: SMS has a very high open rate Woman Using Smartphone With New SMS Notification Icon On Screen While Working In Office, SMS Marketing.Ĭompared to any other marketing channel, SMS has the highest open rate. Why should your business use SMS marketing? As a business, you could also enhance your customer’s experience by adding QR codes that can be scanned as they help boost traffic and sales. In a lot of instances, SMS coupons have a longer expiry date. These messages are good for your business as they are visual, have pictures/videos, and share promotional and discount messages with your customers. SMS coupons are often sent in Multimedia Messaging Service, also known as MMS. SMS Coupons Exited joyful asia woman big surprise cloth discount sms show on smartphone ,asian woman using smartphone checking new promotion sale summer event at mall department store while relax on wooden bench With a flash sales SMS, you can create a sense of urgency and have your customers flock to buy your products/service. This can quite easily be converted into flash sales SMS. As “26 and disappearing quickly” would mean that your customers need to decide quickly on whether they want to buy it or not. How often have you seen this on e-commerce websites? This creates a sense of urgency in your customers.
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